Netflix's name used to be, they eventually dropped the dot-com when all sudden dot-com was a bad sign to have in your company name. They didn't spend $50 million to buy Blockbuster."īut, if you look at the context of what was happening in the world-all your dot-coms were going broke. Everyone looks back with hindsight and you're like, "Oh, what an idiot. There's an iconic moment where they meet with Blockbuster.Ĭauthen: This is actually one of the drives I had to make the movie because you don't have to be in the business world or the tech world to have heard the story about Blockbuster passing on buying Netflix. Kruse: As the documentary shows, it almost feels like Netflix is failing over and over and over again as they continue to grow. Instead of saying, "All right this didn’t work, let's just abandon it and move on," they said, "Okay, this a problem we didn't foresee, so how do we solve said problem?" It's that focus of figuring out what the issue is and how to overcome it, versus spinning a plate and dumping it for another plate when an issue cropped up. But later, when they did end up failing to send an intact disk across the country, they figured out a solution. If they would have mailed the DVD to a different city, it would have gone to a processing center where the disk likely would’ve been destroyed. They worked really hard, but there was also a bit of luck that came into play. And when it arrived unbroken, they said, "Oh, okay, this will work."Ĭauthen: That’s right. Kruse: Your documentary shows that Randolph and Hastings just decide to buy a DVD, drop it in an envelope, walk to the post office next door, mail it to Hastings’ home.
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